Small apps,
built with obsession.
gen2apps is a one-person studio shipping focused tools for iOS. No bloat. No dark patterns. Just careful software that earns a spot on your home screen.
Short films. Sound on.
KeepUp
A habit tracker that respects your attention. Beautiful heatmaps, shareable cards, and a streak system that doesn't guilt-trip you.
Build better
habits, gently.
KeepUp turns daily intent into a visible streak. Track water, exercise, reading — or whatever you're working on. Available now on the App Store.
- Year-at-a-glance heatmaps
- Apple Health auto-complete
- iCloud sync across devices
- Lock Screen & home widgets
- Siri & Shortcuts
- Mood & notes journaling
- Insights & trends
- Shareable progress cards
Scour
Your phone remembers more than you do. Scour reads your photos on-device and finds the card numbers in them for free. Scour Pro adds bank details, passports and ID cards, recovery phrases, Wi-Fi and two-factor codes, API keys and more.
StepKit
Steps counted on your iPhone, your iPhone walks replayed in 3D on a map, a real Apple Watch app with your heart rate, and Home and Lock Screen widgets — all free. StepKit Pro adds the year view, records and export.
0 more, in flight.
Some are weekend experiments. Some are years in. All shipping under the same roof — quietly, when they're ready.
A short manifesto.
Five rules that shape every app we ship. No exceptions.
Small over sprawling.
One job, done with care. If a feature doesn't earn its place in the first three minutes of use, it doesn't ship.
Your data, your device.
Local-first by default. Sync is optional, end-to-end, and you can walk away with your data whenever you want.
Polish before speed.
We ship when the corners are rounded, the animations breathe, and the empty states are kind. Not before.
No dark patterns.
Pay once, or subscribe if it makes sense. Cancel in two taps. Free tier always works. No guilt notifications.
Built to outlast the trend cycle.
Boring tech, clear architecture, and a budget that doesn't depend on growth-at-all-costs. The apps you used in 2025 should still feel at home in 2035.
gen2apps is a one-person indie studio — a quiet bet that careful, focused apps still have a place in a world of bloated everything-platforms.
The maker has spent 15+ years shipping software — from internal tools at small teams to consumer apps used by hundreds of thousands. After a long stretch of building other people's roadmaps, gen2apps is the part where I build my own.
The plan is unglamorous: ship a small app every few months. Listen to the people who use them. Improve the things that matter. Refuse the things that don't. Repeat for ten years and see what's there.
KeepUp is app one. The next one is still on the bench.