Indie software studio · est. 2025

Small apps,
built with obsession.

gen2apps is a one-person studio shipping focused tools for iOS, Android, and the web. No bloat. No dark patterns. Just careful software that earns a spot on your home screen.

1Shipped
7In the oven
15+Years building
In the workshop

Seven more, in flight.

Some are weekend experiments. Some are years in. All shipping under the same roof — quietly, when they're ready.

What we believe

A short manifesto.

Five rules that shape every app we ship. No exceptions.

01 / Focus

Small over sprawling.

One job, done with care. If a feature doesn't earn its place in the first three minutes of use, it doesn't ship.

02 / Privacy

Your data, your device.

Local-first by default. Sync is optional, end-to-end, and you can walk away with your data whenever you want.

03 / Craft

Polish before speed.

We ship when the corners are rounded, the animations breathe, and the empty states are kind. Not before.

04 / Honesty

No dark patterns.

Pay once, or subscribe if it makes sense. Cancel in two taps. Free tier always works. No guilt notifications.

05 / Longevity

Built to outlast the trend cycle.

Boring tech, clear architecture, and a budget that doesn't depend on growth-at-all-costs. The apps you used in 2025 should still feel at home in 2035.

About

gen2apps is a one-person indie studio — a quiet bet that careful, focused apps still have a place in a world of bloated everything-platforms.

The maker has spent 15+ years shipping software — from internal tools at small teams to consumer apps used by hundreds of thousands. After a long stretch of building other people's roadmaps, gen2apps is the part where I build my own.

The plan is unglamorous: ship a small app every few months. Listen to the people who use them. Improve the things that matter. Refuse the things that don't. Repeat for ten years and see what's there.

KeepUp is app one. There are 7 more queued behind it.

The drop list

Get the next app, day one.

One email when something new ships. Sometimes a build note. Never a sales pitch. Unsubscribe in one click.

No spam · ~1 email per quarter